Marketing
October 2022, Volume 12, Issue 1/2
Food Stamps: The Impact on Consumer Expenditure BehaviorOctober 2021, Volume 11, Issue 1/2
Relevant Business Research: A Viewpoint to Help Bridge the Gap between Academia and PracticeGarage Wine Company: The Case for Authenticity as a Marker for Luxury Market Success
More Bills than Thrills? Comparing Predicted and Actual Levels of Essential and Nonessential Spending
April 2020, Volume 9, Issue 1/2
Netnography: A Pocket Guide to Conducting Research in Closed Virtual CommunitiesApril 2019, Volume 8, Issue 1/2
Organizational Stigma: Sources and OutcomesApril 2018, Volume 7, Issue 1/2
Exploring the Effect of Narrators’ Accents in Informational Short FilmsApril 2017, Volume 6, Issue 1/2
Marketing the HR Function to Improve HR’s ImageApril 2014, Volume 3, Issue 2
Time is of the Essence? Investigating How Culturally-Based Perceptions of Time Affect Hindsight Bias for Task CompletionApril 2013, Volume 2, Issue 2
The Dragonfly Effect: Quick, Powerful and Effective Ways to Use Social Media to Drive Social ChangeOctober 2012, Volume 2, Issue 1
Today’s Competitive Environment: How a New Breed of Power Brokers Is Succeeding by Focusing on the Dynamics of Consumer MarketsApril 2012, Volume 1, Issue 2
Customized Pricing: Win-Win or End Run?The Thank You Economy
October 2011, Volume 1, Issue 1
Creating Consumer Value through Physical and Digital Product Bundles: One Firm’s ApproachUsing Social Media to Build Brand Loyalty: Insights from the Designer Shoe Industry
In China, Can Sex Appeal for a Low Involvement Product Increase the Chances of It Being Purchased?
Winning in Asia: Strategies for Competing in the New Millenium