The Use of Artificial Intelligence to Accelerate Small and Medium Sized Business Customer Journey Development
Book Review: Level Five Coaching System: How Sales Leaders are Developing Preeminent Sales Teams
Food Stamps: The Impact on Consumer Expenditure Behavior
Relevant Business Research: A Viewpoint to Help Bridge the Gap between Academia and Practice
Garage Wine Company: The Case for Authenticity as a Marker for Luxury Market Success
More Bills than Thrills? Comparing Predicted and Actual Levels of Essential and Nonessential Spending
Netnography: A Pocket Guide to Conducting Research in Closed Virtual Communities
Organizational Stigma: Sources and Outcomes
Exploring the Effect of Narrators’ Accents in Informational Short Films
Marketing the HR Function to Improve HR’s Image
Time is of the Essence? Investigating How Culturally-Based Perceptions of Time Affect Hindsight Bias for Task Completion
The Dragonfly Effect: Quick, Powerful and Effective Ways to Use Social Media to Drive Social Change
Today’s Competitive Environment: How a New Breed of Power Brokers Is Succeeding by Focusing on the Dynamics of Consumer Markets
Customized Pricing: Win-Win or End Run?
The Thank You Economy
Creating Consumer Value through Physical and Digital Product Bundles: One Firm’s Approach
Using Social Media to Build Brand Loyalty: Insights from the Designer Shoe Industry
In China, Can Sex Appeal for a Low Involvement Product Increase the Chances of It Being Purchased?
Winning in Asia: Strategies for Competing in the New Millenium