Marketing

April 2024, Volume 14, Issue 1
The Use of Artificial Intelligence to Accelerate Small and Medium Sized Business Customer Journey Development
(A. G. Urbaczewski and A. Urbaczewski)
Book Review: Level Five Coaching System: How Sales Leaders are Developing Preeminent Sales Teams
(J. B. Nelsen and M. U. Henderson)
October 2022, Volume 12, Issue 1/2
Food Stamps: The Impact on Consumer Expenditure Behavior
(B. Schlotterbeck)
October 2021, Volume 11, Issue 1/2
Relevant Business Research: A Viewpoint to Help Bridge the Gap between Academia and Practice
(A. Bryant and C. Vieregger)
Garage Wine Company: The Case for Authenticity as a Marker for Luxury Market Success
(A. Hernandez)
More Bills than Thrills? Comparing Predicted and Actual Levels of Essential and Nonessential Spending
(T. A. Louie and M. Y. H. Nishijima)
April 2020, Volume 9, Issue 1/2
Netnography: A Pocket Guide to Conducting Research in Closed Virtual Communities
(J. Wade)
April 2019, Volume 8, Issue 1/2
Organizational Stigma: Sources and Outcomes
(E. Harvey and J. Wade)
April 2018, Volume 7, Issue 1/2
Exploring the Effect of Narrators’ Accents in Informational Short Films
(T. Louie and C. Miller)
April 2017, Volume 6, Issue 1/2
Marketing the HR Function to Improve HR’s Image
(D. Eppler and W. Heisler)
April 2014, Volume 3, Issue 2
Time is of the Essence? Investigating How Culturally-Based Perceptions of Time Affect Hindsight Bias for Task Completion
(T. Louie, P. Chandrasekar, M-P. Wu)
April 2013, Volume 2, Issue 2
The Dragonfly Effect: Quick, Powerful and Effective Ways to Use Social Media to Drive Social Change
(Book review by N. Adkins)
October 2012, Volume 2, Issue 1
Today’s Competitive Environment: How a New Breed of Power Brokers Is Succeeding by Focusing on the Dynamics of Consumer Markets
(A. Norman)
April 2012, Volume 1, Issue 2
Customized Pricing: Win-Win or End Run?
(C. Obermiller, D. Arnesen and M. Cohen)
The Thank You Economy
(Book review by S. Clayton)
October 2011, Volume 1, Issue 1
Creating Consumer Value through Physical and Digital Product Bundles: One Firm’s Approach
(M. Dinger, R. Klein and J. Thatcher)
Using Social Media to Build Brand Loyalty: Insights from the Designer Shoe Industry
(D. Kirk)
In China, Can Sex Appeal for a Low Involvement Product Increase the Chances of It Being Purchased?
(I. Wagh and C. Miller)
Winning in Asia: Strategies for Competing in the New Millenium
(Book review by C. Miller)

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