Case Analysis Report


Report Guideline

One page executive summary (REQUIRED) + Additional supporting report (OPTIONAL). The optional supporting report should be no more than five pages, single-spaced, and is to be written in the form of a business memorandum to corporate management. Supporting tables and graphs should be included in the main body.

Points of Emphasis

  1. You only have 5 pages to get your points across, so don't spend much time simply restating the problem; assume the judges already have familiarity.
  2. Let us know your recommendation right away, preferably in the opening paragraph. You could even have a 'thesis statement' at the conclusion of this paragraph that summarizes your rationale (that will be developed).
  3. The remainder of your paper should address how your overall conclusion (already mentioned) was formed; that is, you should provide a high-level overview of the main points from your analyses.
  4. Remember that you are a professional (e.g. - a consultant or mid-level manager), so that you should use a professional tone in your writing; avoid flowery, informal language and clichés.
  5. Any information that is only tangential to your main train of thought should be relegated to appendices or attachments, rather than in your core report.